Events
Name Worldwide Audience Measurement (WAM)
Organized by ESOMAR and ARF
Where Geneva, Switzerland
From 13.06.2004
To 18.06.2004
Description
Now in it’s third year, the ESOMAR/ARF Worldwide Audience Measurement (WAM) conference has become the only yearly global meeting for media professionals involved in audience measurement. As consumers’ media options increase exponentially - new measurement tools, techniques, and practices are being introduced to keep up with this frantic pace. The need for regular updates on the rate of progress has never been more important.
Among the topics:
- Online Advertising Accountability,
- IP Audience Measurement.
Important links:
